The Federal Government’s changes to gambling advertising are welcome and a good start to the widespread reform urgently needed. Stronger and varied messaging, and more effective presentation, for example bigger print on screens and slower and more deliberate voiceovers, do all have some value. Moreover doing away with the ‘gamble responsibly’ message is appropriate because the problems in the online and sports betting industry are more about the predatory behaviour of that industry than the behaviour of gamblers.
Of course there are many bigger reforms that remain unaddressed. For example, all Australian gambling companies need to be linked in real time so daily limits are effectively enforced.
TV advertising needs to be banned during G rated viewing times, if allowed at all.
And the Government and Opposition would be well advised to support my current private members bill which would prevent gambling companies benefitting from the proceeds of crime.